Sanjana Bamaniya, a resident of
Dhankhedi village in Sehore district, Madhya Pradesh, is not only a homemaker
but also an active farmer who assists her husband in cultivating their 4-acre
land. The family primarily grows traditional crops like wheat, soy, and gram,
alongside horticultural produce such as Amla, mango, and lemon. A graduate by
education, Sanjana always aspired to build a meaningful career and contribute
to her family’s income, but she was unsure how to begin.
Her turning point came when she began
attending awareness and capacity-building sessions conducted by Solidaridad.
These sessions introduced her to the world of food processing, particularly
focusing on Amla-based products. When Solidaridad announced a 5-day Amla
Product Processing Training at the Siddhpur Resource Center in Sehore, Sanjana
and her husband eagerly enrolled. The training covered not only product
development—such as Amla pickle, chutney, murabba, laddu, and garlic and
guava-based products—but also essential aspects like packaging, branding, and
marketing.
From learning to leading
The training became a catalyst for
change. Sanjana, who once considered cutting down their Amla, mango, and lemon
trees due to low market value, decided instead to process the fruits from her
own farm. This sustainable use of homegrown produce turned into a viable
business model. She launched her own brand, Grihani, under which she began
marketing her processed products.
Today, Sanjana produces 2 to 2.5
quintals of Amla products annually, along with popular items like mango and
lemon pickle. With growing demand, she has sold products worth over ₹2 lakh,
reaching customers through exhibitions, local events, government offices, and
rural communities.
From entrepreneur
to trainer
Thanks to her commitment and the
skills she honed, Sanjana is now not only a successful entrepreneur but also a
trainer. She has been appointed as a trainer at RSETI (Rural Self Employment
Training Institute) of Bank of India in Sehore, where she trains other rural
women in food processing, helping them build their own livelihood paths. This
role has provided her with an additional source of income and deep satisfaction
in mentoring others.
Sanjana is supported by the
Bharatkhand Consortium of Farmer Producer Company Ltd, which aids her in
product marketing and expanding her customer base.
Empowering her family
and community
With her growing income, Sanjana has
made significant strides in her personal life. She is the proud mother of three
children, and her entrepreneurship has enabled her to enroll them in private
schools and college, ensuring them a better future. Her vision is not just
limited to business growth—she is focused on empowering her children through
education and her fellow women through knowledge-sharing. She has not only
established herself as an entrepreneur but also created livelihood
opportunities for other women in her Self-Help Group. During times of bulk
orders, she engages fellow members to support her work and compensates them
with daily wages.
Being an active member of the Grihani
SHG (Self-Help Group), Sanjana embodies the spirit of collective growth and
women-led rural transformation.